AVO 3040 is environmentally friendly. It is a concentrated liquid Laundry Softener. It was designed to stops static cling, reduces wrinkling, Whites become whiter, keeps colors bright and would not dull the whites leaving towels including washed clothes exceptionally soft. It makes unloading, ironing, and folding much easier especially where there is no more static cling. IT LEAVES LONG LASTING FRAGRANCE on the clothes and towels without irritating the skin.